The start of this industries campaign of “Opening Hearts and Minds” was shared during the recent Members Dinner and Day. TMEC’s Community Engagement Committee leveraged off Brand Tasmania’s research into what attracts the attention of Tasmanians to commission TMEC’s first foray into informing the community since the highly successful “Take a look at the Big Picture” campaign to create something which piqued the curiosity of many members.
The “pitch” is aimed at inviting members, who want to become part of the new way to tell our story to join us. Watch the video invitation below.
The details of how your story gets into social media is still being finalised so at this stage we are only calling for businesses who want to register their interest and you can do this by contacting TMEC.
Over the upcoming Member Updates, we will provide the “science” behind the approach as well as details for how TMEC will be a conduit for the Tasmanian community to hear and see the amazing things which our member organisations are doing, which in turn builds a broader sense of community awareness and pride for what we bring to the world!